Visualization is a method of conveying information using illustrations, images, or animation. These graphics can model and assist with the analysis of an abstract concept or a specific technical problem. We generally use visualization techniques to study structures and facility locations and develop design concepts to accommodate needs.
![A three-D illustration of a building.](https://arcplanning.com/wp-content/uploads/2023/11/Visualization3nobg.png)
![A three-D illustration of a building with a plaza.](https://arcplanning.com/wp-content/uploads/2023/11/Visualization2nobg.png)
This approach may be as simple as sketching a glossy red cube upon an aerial photograph or as complex as constructing a photorealistic 3D model composited seamlessly into a site rendering. Visualization techniques can help you reach concrete, concise, and simple conceptualizations of generalized or unexplored ideas.